Meet Nicole

Hi there! My name is Nicole Bekerian and I am the owner and founder of Simply the Best by Nicole. Our journey started in May 2021, when I decided to start my own business and pursue a dream that I have had since I was a little girl.

The decision to center my business around jewelry was an easy one -  I have always loved how different pieces can hold significant meanings or add exactly what is needed to your favorite outfit. It is important to me that all of my clients have an opportunity to choose pieces they really love and create a memorable experience.

I've always been someone who appreciates the simple things in life and that translates to my jewelry designs. Simplicity can speak volumes. For me, starting Simply the Best was part of a healing journey when I lost my dog and best friend of 11 years, Gibbs.

I wanted a tangible reminder of him always with me, so I created the signature, a simple black onyx gemstone bracelet (which symbolizes protection) with eleven spacers to signify his eleven years. After that initial piece, I was excited about the future and wasted no time – I even wrote up a business plan while waiting for my flight home at the airport.

When I started making more jewelry, it always knew was very important to me to be inclusive with my sizing. Like clothes, jewelry needs a range of different sizes! I hated the experience of being worried about whether or not a bracelet may be too tight or wondering whether or not a necklace for a friend would be too short or too long on them because of “standard” sizing. With this in mind, all of our pieces are made in various sizes and can be made at any size upon request so that it fits perfectly.

Today, my business serves to  share my designs with you and your loved ones. Because we believe you deserve - simply the best.