Welcome Let's Shop

Simply the Best by Nicole

THE LATEST

Shop Bracelets

CUSTOM DESIGNS

Exclusive Designs

Your Story Made to Stay

Permanent Jewelry

Founder's Story

Meet Nicole

So happy you're here!

Where Meaning

Meets Style

Simply the Best was created to celebrate connection between people, moments, and memories. Each design is made with heart, intention, and craftsmanship that lasts. From personalized pieces that tell your story to timeless styles you’ll reach for every day, our jewelry is here to remind you what matters most. Thanks for letting us be part of your story one sparkle at a time.

EXPLORE THE SHOP
A membership made for meaning

The Spark Society

1

Everyday Spark

Build your story one piece at a time

2

Mini & Me Spark

For the hearts that are always connected

3

Collector's Spark

Made for your story, designed just for you

Find Us IRL

Upcoming Events
1

STB Studio Appointments | September

Can't make one of our public event dates? Book a studio appointment! Each month, the calendar will be updated with dates and times. Don't see a time that works for you? Send us a message and we can chat!

Book your Studio Appointment here

2

Club Pilates Pop-Up | 9/13

Come celebrate Club Pilates at Colony Place in Plymouth for their second birthday!

📍 174 Colony Place, Suite 126B, Plymouth
🗓️ Sunday, September 13th
⏱️ 9:00 AM - 2:00 PM

3

Beauty Boost Boston | 9/17

The ultimate girls’ night out! All the things grl pwr + high vibes. Come solo or with your BFF (making new friends is highly encouraged).

📍50 Western Ave, Allston, MA
🗓️ Thursday, September 17th
⏱️ 6:00 PM - 8:00 PM
Snag your ticket here

4

Island Creek Oysters - Makers Market | 9/18

A perfect venue to enjoy a day outside, shopping local businesses, having a dozen oysters and a cold drink. STB cannot wait to be back!

📍 Island Creek | 403 Washington Street, Duxbury, MA
🗓️ Friday, September 18th
🕘 12:00 PM - 6:00 PM

5

SkinMD Shrewsbury Beauty & Wellness Event | 9/22

We're heading to Shrewsbury's SkinMD location for an evening of beauty and wellness, with a side of permanent jewelry.

📍 SkinMD Shrewsbury | 193 Boston Turnpike, Suite 3130, Shrewsbury, MA
🗓️ Tuesday, September 22nd
🕘 4:00 PM - 7:00 PM

JEWELRY MADE FOR YOUR EVERYDAY STORY

Shop by Type

Can't decide? We get it.

SHOP ALL
Made To Stay

Permanent Jewelry

A forever kind of jewelry, designed for your everyday story.

MADE FOR YOU DESIGNED WITH MEANING

Custom Jewelry

Every piece begins with intention, crafted to reflect your milestones, memories, and moments that matter most.